When we talk about marketing strategies that the tobacco industry has used, promo merchandising and experimental marketing surely top the charts. You may not know this, but encouraging people to participate in promo codes, and encouraging the consumers to interact with the business in concerts, nightclubs and bars are common practices for the Tobacco industry.
When we talk about Tobacco promo merchandise from Asia and other parts of the world, we would acknowledge the work done by the tobacco industries for a change in the Marketing industry. The Tobacco industry does benefit a lot from its weird Marketing strategies. Trapping the youth to introduce them to tobacco has always been the ulterior motive.
Why focus on promo merchandising?
As mentioned above, Tobacco promo merchandise from Asia is a merchandising technique that makes youth vulnerable to Tobacco. This isn’t something of rare speculation, but it is well documented. In many paragraphs from the official marketing documents of the tobacco industry, it has been confirmed that they would make the youth fall for tobacco.
The documents state that the youths have been introduced and were peer pressured into experimenting with tobacco to increase consumption. They would literally infiltrate small groups and social circles to normalise the use of tobacco in youths.
How much do these promo costs?
Millions. Or even billions perhaps. If we analyse the documents retaining marketing in tobacco companies in Asia, there are about 12 million dollars spent almost every year to just market tobacco. And it’s not just tobacco as cigarettes but non-smoking tobacco too.
In fact, in Asia, even celebrities and social media influencers are involved in tobacco marketing. In fact, a large percentage of the youth population has been peer pressured just because famous celebrities advertise tobacco products.
Venue and themes:-
The tobacco promo merchandise from Asia or the promo merchandising industries of tobacco has used many places in the social to magnetically attract youths. Bars and nightclubs are usually considered to be the best spots because of the variety of youth present there.
They are only allowed in such places and are not allowed to host events. But, before 1988, they were even allowed to conduct festivals which lead them to be even more popular.
Although many things have been banned regarding promo merchandising by tobacco industries in Asia and other parts of the world, companies still have access to many things. The advertisement of cancer and cancer-related diseases on cigarettes has been a boon to reduce numbers, but the condition is nonetheless, the same.
Alexander is an online gamer who also writes about his gaming experiences. He showed everyone his journey from being a beginner and how he became one of the best gamers of online gaming history.